Last Updated on April 20, 2026 by Randy
In an attempt to piggyback on the growing popularity of tarot and oracle cards, Netflix decided to use TAROT CARDS 🙂 as the vehicle for their 2026 global brand identity.
It’s their biggest global campaign to date and as the owner of a Spiritual Business I would have admired their choice if it weren’t for the following:
A) The tarot reader in their launch film is a total Hollywood stereotype and looks completely ridiculous. If you’ve watched any readings at all online, you already know that in general tarot readers don’t dress up like someone you’d find at a carnival. It’s images like this that make tarot reading look “fringe”, when it’s in fact a widely used tool in wellness services and also used for meditation, self-discovery, and personal growth.
B) The artwork on the cards of course contains images of the shows that Netflix wants to promote but it really lacks imagination.
C) It should be clear to anyone who is well-acquainted with the tarot and oracle cards market that to develop their interactive online campaign, Netflix heavily studied (and copied) features that can already be found on long-existing esoteric websites and in the countless tarot and oracle card apps that you can install on your mobile phone. So even though the campaign may look very original to tarot newbies, it really isn’t. I personally DO NOT recommend tarot and oracle card apps as a tool for readings, because it first and foremost doesn’t train your intuition (it just feeds algorithms) and everything that is digitized can be manipulated. Tarot and oracle card apps are only useful if you already know the correct meaning of the cards, or if your are willing to double check the meanings that are displayed in other sources. (books, websites, videos etc.)
If you want to try another fun and much more detailed online tool to learn more about your Personality, Life Path, and Life Purpose I can recommend the free reading tool on Numerologist.com
A Global Tarot Market Forecast
A report published by Cognitive Market Research estimated that the Global Tarot Cards market size will be $93.80 Million by 2027. The report is extensive but does not give a complete picture however, because a number of large publishers such as Rockpool Publishing and Hay House are not included. Countless other online and local retailers and sales on tarot readers’ own websites were also left out . In addition, a significant number of decks are initially published via crowdfunding (Kickstarter.com is one example) before they go into mass production. There are YouTube tarot readers with hundreds of thousands of subscribers per channel who also receive donations. Finally, the report does not include a global average of the rates charged by readers and the revenue generated by them. Understandable in and of itself because much of this information isn’t publicly available. To make a long story short: what many people don’t realize is that the tarot and oracle cards market is already a multi-billion dollar industry.
A Word of Caution about Tarot Readings on YouTube
To conclude this article I’d like to explain why the quality of tarot readings on YouTube has become so deplorable, and that even includes the readings on the channels that I’ve mentioned before on my website. I very rarely watch YouTube readings because it’s obvious that they’re only made to generate clickbait and advertising revenue for Google. Readers just need to churn out as many videos as possible, which is why their messages are so repetitive and inaccurate. Since the majority of viewers don’t know the card meanings themselves however, the messages will always resonate and fit somewhere! Very few readers make an effort to genuinely address the active collective energies, or to make their readings a truly educational experience for the viewer. In the last few years YouTube has also resorted to randomly banning and/or demonetizing videos if readers don’t censor themselves in terms of choice of words and/or images on the cards they show. All this has created a very polluted environment for content creators that are active on YouTube, and as the saying goes garbage in-garbage out. I strongly advise that you use your discernment when watching ANY tarot YouTubers.
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