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In an attempt to piggyback on the growing popularity of tarot and oracle cards, Netflix decided to use TAROT CARDS 🙂 as the vehicle for their 2026 global brand identity.

It’s their biggest global campaign to date and as the owner of a Spiritual Business I would have admired their choice if it weren’t for the following:

A) The tarot reader in their launch film is a total Hollywood stereotype and looks completely ridiculous. If you’ve watched any readings at all online, you already know that in general tarot readers don’t dress up like someone you’d find at a carnival. It’s images like this that make tarot reading look “fringe”, when it’s in fact a widely used tool in wellness services and also used for meditation, self-discovery, and personal growth.

B) The artwork on the cards of course contains images of the shows that Netflix wants to promote but it really lacks imagination.

C) It should be clear to anyone who is well-acquainted with the tarot and oracle cards market that to develop their interactive online campaign, Netflix heavily studied (and copied) features that can already be found on long-existing esoteric websites and in the countless tarot and oracle card apps that you can install on your mobile phone. So even though the campaign may look very original to tarot newbies, it really isn’t. I personally DO NOT recommend tarot and oracle card apps as a tool for readings, because it first and foremost doesn’t train your intuition (it just feeds algorithms) and everything that is digitized can be manipulated. Tarot and oracle card apps are only useful if you already know the correct meaning of the cards, or if your are willing to double check the meanings that are displayed in other sources. (books, websites, videos etc.)

If you want to try another fun and much more detailed online tool to learn more about your Personality, Life Path, and Life Purpose I can recommend the free reading tool on Numerologist.com

A Global Tarot Market Forecast

A report published by Cognitive Market Research estimated that the Global Tarot Cards market size will be $93.80 Million by 2027. The report is extensive but does not give a complete picture however, because a number of large publishers such as Rockpool Publishing and Hay House are not included. Countless other online and local retailers and sales on tarot readers’ own websites were also left out . In addition, a significant number of decks are initially published via crowdfunding (Kickstarter.com is one example) before they go into mass production. There are YouTube tarot readers with hundreds of thousands of subscribers per channel who also receive donations. Finally, the report does not include a global average of the rates charged by readers and the revenue generated by them. Understandable in and of itself because much of this information isn’t publicly available. To make a long story short: what many people don’t realize is that the tarot and oracle cards market is already a multi-billion dollar industry.

A Word of Caution about Tarot Readings on YouTube

To conclude this article I’d like to explain why the quality of tarot readings on YouTube has become so deplorable, and that even includes the readings on the channels that I’ve mentioned before on my website. I very rarely watch YouTube readings because it’s obvious that they’re only made to generate clickbait and advertising revenue for Google. Readers just need to churn out as many videos as possible, which is why their messages are so repetitive and inaccurate. Since the majority of viewers don’t know the card meanings themselves however, the messages will always resonate and fit somewhere! Very few readers make an effort to genuinely address the active collective energies, or to make their readings a truly educational experience for the viewer. In the last few years YouTube has also resorted to randomly banning and/or demonetizing videos if readers don’t censor themselves in terms of choice of words and/or images on the cards they show. All this has created a very polluted environment for content creators that are active on YouTube, and as the saying goes garbage in-garbage out. I strongly advise that you use your discernment when watching ANY tarot YouTubers.

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All third-party information provided by Connected Life Today (“we”, “us”, or “our”) on connectedlife.today (the “Site”) is for general informational and entertainment purposes only. All opinions expressed by participants in third-party content are solely the opinions of those third-parties, and do not reflect the opinions of Connected Life Today.

The Site may contain (or you may be sent through the Site) links to other websites or content belonging to or originating from third parties, or links to websites and features in banners or other advertising. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability, or completeness by us. All information on the Site is provided in good faith, and we do not warrant, endorse, guarantee, or assume responsibility for the accuracy or reliability of any information offered by third-party websites linked through the Site, or any website or feature linked in any banner or other advertising. We do not promote or endorse any products, goods, or services that are offered by third-parties, and we will not be a party to, or in any way be responsible for monitoring any transaction between you and third-party providers of products, goods, or services.

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In addition to the information that I posted below I also wanted to let you know that as per February 9th, 2025 Connected Life Today is exempted from VAT under the EU-KOR. This means that as long as my store meets the requirements, all your purchases in my shop are exempted from the 21% standard Dutch VAT rate. Once my total annual turnover exceeds the threshold amounts, I will update this article and the tax rate will also be clearly mentioned on all the product pages.

Original Date Posted: July 8th 2023

As a follow-up to the update that I wrote on May 13th it’s probably good to further clarify, that the tax exemption for Connected Life Today isn’t indefinite but dependent on whether or not my turnover exceeds certain thresholds. If you’ve read the entire article you will have already seen the information on this link Dutch small business scheme (KOR) but I’ll explain it further.

The tax exemption (i.e. 0% charge for VAT when you book a session) stands as long as my turnover in The Netherlands, or outside of the EU, or The Netherlands combined with the countries outside of the EU doesn’t exceed EUR 20.000 annually. If that threshold is exceeded in a calendar year, the tax exemption is no longer applicable and I’ll have to start charging the Dutch VAT rate of 21%. For example: even if I have no turnover in The Netherlands at all, but let’s say my sales just in Dubai exceed EUR 20.000, I’ll have to start charging the 21% VAT to customers in The Netherlands and every other country outside of the EU.

The turnover threshold for EU countries is EUR 10.000. So if my turnover in countries outside of The Netherlands, but within the EU exceeds EUR 10.000, I’ll have to start charging the local VAT rate to customers in every country within the EU, but not to customers in The Netherlands and outside the EU. The turnover from EU countries outside of The Netherlands, will not be counted for the EUR 20.000 threshold for The Netherlands within the Dutch Small Business scheme.

As a Connected Life Today customer you don’t have to worry about these thresholds and tax rules at all, and I’ll definitely publish an announcement if and when there are changes to Connected Life Today’s VAT exemption.

For now enjoy your tax free shopping! 🙂

Randy

Original Date Posted: May 13th 2023 – Dutch small business scheme awarded to Connected Life Today!

On May 9th, 2023 Connected Life Today was found to be eligible for the Dutch small business scheme, which means that from July 1st, 2023 onwards Connected Life Today will be tax free!

 

EXTERNAL LINKS LEGAL DISCLAIMER

All third-party information provided by Connected Life Today (“we”, “us”, or “our”) on connectedlife.today (the “Site”) is for general informational and entertainment purposes only. All opinions expressed by participants in third-party content are solely the opinions of those third-parties, and do not reflect the opinions of Connected Life Today.

The Site may contain (or you may be sent through the Site) links to other websites or content belonging to or originating from third parties, or links to websites and features in banners or other advertising. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability, or completeness by us. All information on the Site is provided in good faith, and we do not warrant, endorse, guarantee, or assume responsibility for the accuracy or reliability of any information offered by third-party websites linked through the Site, or any website or feature linked in any banner or other advertising. We do not promote or endorse any products, goods, or services that are offered by third-parties, and we will not be a party to, or in any way be responsible for monitoring any transaction between you and third-party providers of products, goods, or services.